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中国和俄罗斯之间的距离很近，许多中国开国元勋，如邓小平，刘伯承等人，一直在研究苏联。近年来，随着上海合作组织，中俄建立关系日益加强，中俄友好年2006年，更多的中俄友好关系推向一个新的高度。

作为世界上最大的国家，俄罗斯拥有巨大的潜力。随着经济的发展，俄罗斯的实力不断发掘世界的注意，但也被中国照明行业的关注。 1999年莫斯科国际灯饰展，只有内地企业，今年申请参加的企业已达到150！从上述数字的变化可以清楚地感受到，中国照明企业重视俄罗斯。对于俄罗斯照明市场更详细地了解，记者参观了莫斯科国际灯饰展亚洲的分销商-广州市城市规划展览有限公司刘先生Mingen项目总监声音。

俄罗斯的发展潜力不可低估

在国际贸易展览和多年从事照明行业刘总，世界所有地区的市场有一个独特的视角。刘总认为，欧洲和美国市场尽管高消费水平，但由于销售渠道的高度发展已经非常成熟，增长非常有限。这些地区的出口，继续降低利润率的，和大买主这些地区，经过与中国的贸易多年，一直非常稳定供应，不会轻易调整。随后在中国出口企业开拓欧洲市场非常困难。

，非洲，南美，东欧等新兴市场，虽然机制还不是很成熟和完善，但机会是比较合适的出口企业在新兴的照明。以俄罗斯为例，根据普京总统，俄罗斯近年来6,7的领导下，每年的经济增长率保持在6％〜7％，大大低于欧洲其他国家高。普京总统也采取断然措施，进行各方面的改革，极大努力，改变国家的形象，包括在莫斯科与几个前苏联，一个大酒店的翻新工程，极大地刺激了对建筑的需求建造工业城材料和照明。

花了俄罗斯的主要是在莫斯科，圣彼得堡和其他一些大城市集中的权力。 2006年，莫斯科，东京和香港以外被任命为最高消费世界的城市，其实力不可低估。照明

在俄罗斯的发展历程中的企业

其实，早在改革开放以来的80年，中国将有一个“倒爷”，很多企业进入俄罗斯，这是第一批进入俄罗斯的中国军团。不过，一般来说这样的业务规模相对较小，也可以通过人力运送货物，而不是通过正式的海关手续进入俄罗斯去，还以商品为基础的产品，质量不高，而是从一个小灯泡外这样的事情，没有其他照明产品行业。

刘总据介绍，中国正式进入了俄罗斯的照明业务，是在90年代初。当时，来自台湾的大多数中国商人，他们通过进入莫斯科国际展览的俄罗斯市场。因此，当光线在90年代后期的内地企业的在进入俄罗斯市场，发现当地高端照明，或从西班牙，意大利和其他欧洲国家，也来自中国台湾。
1999年
，大陆企业开始试水俄罗斯市场。走在前面，是从长江三角洲地区外贸公司自那时以来，俄罗斯市场已经进入了中国企业的愿景。当第一批吃螃蟹尝到甜头，长江三角洲地区的照明企业，外贸企业开始直接跳到俄罗斯市场。

包括古镇广东企业，许多照明公司，是俄罗斯市场后，一个人。在2000年至2002年期间，广东外贸企业照明更多有关市场主要在欧洲和美国，中东，东南亚和俄罗斯其他地区仍然相对较少理解。但自2003年以来，在江苏，浙江等地，广东照明企业领导，企业也开始到俄罗斯参展商。

元宵佳节在俄罗斯，“大浪淘沙，由”

刘总介绍，在俄罗斯销售的产品比较，该项目包括照明，办公照明灯饰，灯饰配件，以及灯具等产品。

中国的照明业务，特别是一个照明灯具制造商类型刚刚进入俄罗斯的时候，市场不理解，一旦走过许多弯路。一开始，中国企业在俄罗斯市场和中东市场，产品质量的要求差不多，因此在俄罗斯灯饰展和中东是相同的，对极坏的影响的结果，营业额不高。采购和俄罗斯也被认为是中国灯笼的质量是非常时期。

事实上，尽管俄罗斯有四分之三的在亚洲地区的领土四分之三，但欧洲一直是主流文化，文化的影响，习惯，口味等，与欧洲的方式生活，产品质量也非常高。从2005年开始，中国企业开始在莫斯科展览光显示高端照明灯具，在一个非常良好的市场反应造成的，而且大大提高了中国灯笼的图像质量差。到俄罗斯参展照明公司，如英辉，千里的达，胜球，肯德瑞等，都是在当地取得好成绩。查看价格

进入关键市场

俄罗斯市场，与其他发达地区，许多政策措施要完善，因此要成功照明公司进入俄罗斯市场，但也有很多技巧。例如，外贸

使用信用证，俄罗斯银行的信用证制度和中国信用体系不兼容，因此，如果必要的信用担保公司的信，有必要对欧洲的第三方通过银行对接。一些企业

俄罗斯也有欺诈行为。一旦有情况下，俄罗斯方面开信用证是无条件的信用不信，在货物中的结果，到达公司时，对方收到通知对方在港口，货物的质量有是一个严重的问题，拒绝收货。中国企业不能做任何事情，以避免货物退回只有在出售给俄罗斯方面非常低的商品价格，造成巨大的损失。

在中国照明企业参展时往往要直接和地方照亮了一套零售商的联系，但由于海关在俄罗斯运作的透明度不足，许多地方灯光零售商和没有足够的力量来帮助中国企业货物通关，中国企业不能导致货物离岸价的形式进入俄罗斯。

刘总认为，光显示，在莫斯科，俄罗斯参展商，其中许多是非常强大的地方，中国企业应当时许多参展商及其代理人接触，通过他们的产品，这是唯一的方法顺利产品进入俄罗斯市场。可怜的长俄语英语，不喜欢说英语，语言已成为贸易壁垒的展览不同，提前中国参展商聘请的当地学生最好的翻译。

此外，在莫斯科的灯光表演，定价是成功的关键。照明产品的很多，虽然在俄罗斯市场上的零售价格高，但事实上，进入价格要求购买者是非常严格的，因为在销售成本之间的流通环节，将非常高昂。这就要求

产品价格的企业必须具有足够的灵活性，很多参展商的竞争力突出。

真明丽在俄罗斯民众中

中国照明企业在俄罗斯是根据俄罗斯的OEM OEM方式。此外，中国还成功地赢得了照明工程的作品数量近几年。莫斯科去年的灯光表演，高经纬在会议上南京收到乌克兰的乌克兰，HID灯政府下令提供灯泡。明丽集团

确实是一个在俄罗斯照明公司自己的品牌寥寥可数。它新在俄罗斯霓虹灯已成为知名品牌，多年的销售。照明和俄罗斯拼命经销商，短期长期利益的做法，扩大发展的其他企业，真正明丽集团委托俄罗斯经销商的充分实力做独家代理，从而使长期的方法，使真明丽集团不仅是一个可观的利润也有自己的照明自己的品牌。

Russia: China’s lighting business in Eastern Europe’s door

Between China and Russia was very close, many Chinese founding fathers, such as Deng Xiaoping, Liu Bocheng and others have been studying the Soviet Union. In recent years, with the establishment of the Shanghai Cooperation Organization, Sino-Russian relations in an increasingly strengthened Sino-Russian Friendship Year 2006, more to the Sino-Russian friendship to a new height.

as the world’s largest country, Russia holds enormous potential. With economic development, Russia’s strength has been continuously excavated by the world’s attention, but also by the Chinese lighting industry concerns. 1999 Moscow International Lighting Fair, only a Chinese mainland enterprises, and this year apply to the participating enterprises have already reached 150! Changes from the above figures can be clearly felt, China Lighting enterprises attach to Russia. For a more detailed understanding of the Russian lighting market, this reporter visited the Moscow International Lighting Fair Asian distributor - Sounds of Canton City Planning Exhibition Co., Ltd. Mr. Liu Mingen Project Director.

the development potential of Russia can not be underestimated

刘总in the lighting industry engaged in international exhibitions and trade for many years, all regions of the world market have a unique view.刘总think, Europe and the United States market despite the high level of consumption, but because the development of a high degree of sales channels is already very mature, and growth is very limited. Exports to these areas, continue to lower profit margins in, and these areas of large buyers, after many years of trade with China, have been very stable suppliers, will not easily be adjusted. For subsequent export enterprises in China to open up the European market very difficult.

and Africa, South America, Eastern Europe and other emerging markets, although the mechanisms are not yet very sophisticated and perfect, but the chance is relatively more suitable for export enterprises in emerging lighting. To Russia as an example, under the leadership of President Putin, Russia 6,7 In recent years, the annual economic growth rate has remained at 6% ~ 7%, and significantly higher than the rest of Europe. President Putin also take drastic measures to carry out various aspects of reform, big efforts to transform the image of country, including the city of Moscow with several former Soviet Union, a large hotel’s renovation project has greatly stimulated the construction industry on the demand for construction materials and lighting .

spending power of Russia’s mainly concentrated in Moscow, St. Petersburg and a few other major cities. In 2006, Moscow, Tokyo and beyond Hong Kong, was named the world’s cities with the highest consumption, and its strength should not be underestimated. Lighting

Chinese enterprises in the course of development of Russia

fact, as early as the beginning of reform and opening up 80 years, China will have a lot of “倒爷” to enter Russia for business, this is the first batch to enter Russia Legion of China. But in general such a relatively small scale of business, also through the manpower to carry goods, rather than go through formal customs procedures to enter Russia, is also based on commodity-based products, quality is not high, but apart from a small bulb like things, There is no other lighting products industry.

According to introduce刘总, China formally entered the lighting business of Russia, are in the early 90s. At that time the majority of Chinese businessmen from Taiwan, as they enter the Russian market through the Moscow international exhibition. Therefore, when lighting the mainland enterprises in the late 90’s when entering the Russian market and found that local high-end lighting, or are from Spain, Italy and other European countries, either from China Taiwan.

In 1999, the Chinese mainland enterprises started to test the water the Russian market. Walking in front, are from the Yangtze River Delta area of foreign trade companies, Since then, the Russian market has entered a vision of China’s enterprises. When the first batch of people to eat crab tasted the sweetness, the Yangtze River Delta area lighting enterprises, foreign trade enterprises started to skip directly to the Russian market.

including Guzhen Guangdong enterprises, many lighting companies, are the Russian market after a person. In 2000 to 2002 period, foreign trade enterprises in Guangdong lighting more concerned about the market mainly in Europe and the United States, the Middle East, Southeast Asia and other regions of Russia is still relatively less understood. But since 2003, enterprises in Jiangsu and Zhejiang and other places, led by the Lighting of Guangdong enterprises are starting to Russia exhibitors.

Chinese Lantern Festival in Russia, “ebb tide from”

刘总introduction, comparison of the Russian-selling products include the project lighting, office lighting lighting, lighting accessories, as well as lanterns and other products.

China’s lighting business, in particular, are one type of lighting lanterns manufacturers have just entered a time when Russia, as the market did not understand that once traversed many detours. Began, the Chinese enterprises that the Russian market and the Middle East market to the requirements of product quality almost, so the lighting exhibition in Russia and the Middle East are the same, the results of the effect of very bad, turnover is not high. Procurement and Russia are also thought the quality of Chinese lanterns are very times.

In fact, although Russia has three-quarters of the territory of the territory in Asia, but Europe has long been the impact of mainstream culture, culture, habits, tastes, etc. Living with the European approach, the product quality is also very high. Starting in 2005, Chinese enterprises began to light in Moscow exhibition to display high-end lighting lamps, resulting in a very good market response, but also greatly improve the poor quality of the Chinese lantern image. To Russian exhibitors lighting companies such as Ying-hui, a thousand li, the Tatsu, wins the ball,肯德瑞and so on, are achieved in the local good score. Show Price

into the key market

the Russian market, unlike other developed areas, many policy measures have to be perfect, so to be successful lighting companies to enter the Russian market, but also have many skills. For example, foreign trade

to use letters of credit, the Russian bank’s letter of credit system and the Chinese credit system is not compatible, so if necessary letter of credit guarantee companies, it is necessary to the adoption of Europe’s third-party banks docking. Some enterprises

Russia there are also fraud. Once there is a case, the Russian side to open a letter of credit is not unconditional letters of credit, the results of the Chinese companies in the cargo arrives at the port when the other side received the other party notice that the quality of goods there is a serious issue, reject the goods. Chinese companies unable to do anything in order to avoid the goods be returned only at very low prices of the goods sold to the Russian side, causing a great loss.

enterprises in the Chinese lighting when exhibitors often want to direct and local lighting retailers set up links, but due to the lack of transparency in customs operations in Russia, many local lighting retailers and did not have the strength to help Chinese enterprises to cargo clearance, Chinese enterprises can not lead to the form of FOB goods into Russia.

刘总suggested that light show in Moscow, the Russian exhibitors, many of which are very powerful at the local, Chinese enterprises should be a time when many exhibitors and their contacts, through their agent products, this is the only way to smooth Products to enter the Russian market. Poor long-Russian English, do not like to speak English, language has become the exhibition of different trade barriers, the Chinese exhibitors ahead of time to recruit the best Translation as local students.

In addition, the light show in Moscow, pricing is the key to success. A lot of lighting products, although in the Russian market on the retail price high, but in fact, buyers of the entry price requirements are very strict, because in the circulation link between the marketing costs will be high. This requires

Product Price enterprises must have sufficient flexibility and competitiveness of many exhibitors can stand out.

Neo-NeoN popular in Russia

China Lighting enterprises in Russia is based on the form of OEM for the Russian OEM. In addition, in recent years China has also successfully won a number of works of lighting projects. Moscow last year’s light show high Jingwei in Nanjing at the meeting received orders for the Government of Ukraine for the Ukraine, HID lamps to provide light bulbs. Ming-Li group

really are a very small number of own brands in the Russian lighting companies. Its Neo-NeoN in Russia has become well-known brands, selling for many years. Lighting and other enterprises in the development of the Russian desperately distributors, expansion of short-term benefits of the practice, really明丽Group commissioned a full strength of the Russian dealers have to do the exclusive agent, so that the long-term approach so that really明丽Group has not only been a handsome profit also have their own brand of lighting. (07-7-9)

Tags: enterprises, lighting, russia, russian