运行城关魏种金镜:在追求成为一个品牌的倡议运行永恒
文件:管为京,粤运行到创展木业有限公司总经理营销中心。
报价:品牌,同时在永恒的追求倡议运行。
门关闭,关闭两个世界晋级。门后是一个什么样的世界,未知的大门只对法官。仿古雕刻木门,添优雅的文化厚,主持人必须有一个完善的家?拥有最能代表最先进的组合钢木材,时代必须关注的趋势,在时代前列走时尚青年,对不对?选择绿色门业,及其对业主的重点是健康的生活方式,对不对?
现在,大门不只是一个身份,一个身份的象征,这是很自然的,我们个人的品味… …
创展木门进入运行是能够让人们了解“的”门的故事,她也有一木门,是绰号“南慕的能力。”
遇到的是如何得到的倡议在“南方占主导地位的武术的地方”,“品牌环游世界”的记者决定到其在南中国海,广东省佛山市庙总部。
提高质量
无休止的关于“列车外骨骼皮肤呼吸训练”的“呼吸”是产品质量的习武。由于木门比从许多工序加工的产品更多的联系,处理技术,因此,专业是必要的。记者以便对生产过程的木门,广东更直观的运行到创展木业有限公司总经理营销中心管围理解带领记者来到反映了他们的生产车间。记者一边走,一边听的关威镜介绍:“为了确保产品质量稳定木门,耐用,我们都为他们的原料实木坯料自己加工直接采购,第一次后一段时间自然干燥,然后强制高温除湿干燥处理,带进地窖他们充分冷却后,使木材的自然特点,恢复健康,减少变形,开裂,确保含水率在8%-12仍%。“关为,指着镜子正忙的工人,就继续说:”木材将如何处置进入这家商店,然后指关节垂直和水平的斗争性,表面贴装技术和其他有价值的贴面。“内部填充材料使这些过程,结构合理,符合力学应力抵消,以确保运行显示到一个不同的环境中能适应木门的变形与“中国木门行业标准”相一致,但以外观的原则的规定。
关委遵循了一面镜子的脚步,记者看到经过热压成型初步成型工艺木门,实木封边机边缘是,有砂光机抛光明亮,确保顺利木门,强与美丽。记者惊讶地发现,这尽管目前木制品加工车间,但没有想象,木片飞行,管委的言论反映解决记者怀疑的场景,他说:“我们公司投入了大量资金,改进工作环境的工人。木片及其他污染物的生产已扇出去,你看研讨会填补了周边的水排渠,用于履行用木屑。“
然后是油漆店,管为京说:“让灯不亮,外观是主要生活的画家。一些小生意,以减少低高档涂料经常使用成本,而且大大减少了油漆的数额,杰里建设,这样做的后果是使用后,油漆一段时间,会改变颜色。我们都木大衣喷4次,时间和结束时间2,1油漆次,但每一次喷漆和时间间隔的数量有严格的涂料的要求。“不过,为了确保木门磨损性,审美和环境要求。问
忘记一个粗略的,木门通过木材加工,干燥,冷却,热压成型,装饰涂料和成品许多其他进程,正常的生产周期需要20-25天。
品牌名片
南海成创展木业有限公司运行位于南海,广东省佛山市西樵科技工业园,是一家集设计,开发和生产于一体的专业生产木门及其他室内装饰配套产品的大型现代化企业,在新的佛山运行,进入企业集团。现在有80多个现代化木工机械(台湾)树立了超过30万件(套)的生产能力。
目前的大门已经拥有自主专利产品的知识产权300多个品种,已超过80种,其内多次产品系列门销售繁荣成立作为发明模型等了。
通过科学,严谨,不懈的努力,2002年公司通过了ISO9001国际质量标准体系认证。 2004年,企业将能够“守合同重信用企业”,“产品质量信得过企业”,“国际品牌”评为“AAA +级中国质量信用企业”中国建设招标和采购,“宣传产品的重点” “中国的使用绿色环保材料的商业标志”等的荣誉。
大门的灵魂是
练好的“气”,如何使自己的“良好骨皮书”更高的水平,那么。管为镜子,作为实践“外功”和“秘密的创新。”他说:“如果时间是8-10年,人们使用的木门也装饰装修完工的厨师在剩下的几个月大芯板贴皮,刷油漆,将衣服上线。”但是,现在这种现场,现场安装的木门在了人们的生活质量的追求生产基本的市场。
“这种’搅拌’手动式木门过时,消费者追求时尚,环保,实用,准确,随着木门文化的魅力。”管惟告诉记者,这面镜子,“这对我们来说也是一个更高的要求,我们必须有创新。”
到在生产开始的活动运行的P系列,在一段时期最常见的销售门发现没有产生利润,他们决定在门打开了一条新路,以找到创新的外观,因此,该公司招聘能与创意和才华的人才达到第一个高峰。 “在新产品的开发,我们发现,设计师没有一个主题,不同的功能可以显示的大门,给我们的感觉是很随便。那么没有一门语言,对这些已经变得如此生动和连贯?等我们制订了一套大门,并取得了突破性的成功。因此,我们将在路上设计公司。“管惟镜子门谈论有关他的方案将是无穷无尽的。挑选他打开扬声器,让记者碰到击中发挥听音乐展览木门。 “… …白雪公主和她的王子过着幸福快乐的生活。”第10段,白雪公主童话故事,雪的心,白色的记者和非常灵气的大门。
“我们相信,每个门口有独特的灵魂,并带有丰富的人文信息。因此,我们赋予每个门一个美丽的名字成立,而且还代表着一个故事的字符串。”魏镜清假设。新颖的款式到创展木门运行,门不拘泥于保护功能,而且还成为一种情感的功能,作为一个“家语言符号的产品。”可能来自雕塑,图腾,行动,加工,设计灵感的诗,甚至是一种情绪,将有两个从二维平面门,延伸到三维空间的设计风格的设计空间木门更为广泛。在运行倡议背后或令人惊叹的木门,或进取,或前卫,或不守规矩,或个性,或节日的风格和故事背景,性质和木门内容所在。
“现在,使产品具有良好的品牌并不满足于此,我们还必须有良好的包装。”管为京表示,“我们必须首先成立了形象店设计集成,超过300家全国统一的客户从装饰的外观和优雅的木门设计环境感到舒适会令他们舒适的居住环境,所以运行到更高的展览品牌形象。店销售额迅速攀升,加速店盈利率,大量的材料已作为在城市模型店视为“。
在管唯
镜子的经营理念,有相当引以为傲的创新他,就是品牌创新活动。为业界倡议举行了运行的趋势木门第一次会议,以声,光,表达等项目产品的设计灵感,文化和展示产品,品牌人的文化产品的独特性,将邀请房地产开发单位,装修公司,消费者代表,将抓住一个热点的设计理念引入消费者的大门,让该物种的门,了解业务品牌。要打开工业的木门,促进品牌和产品的新思路,促进了原有的木门设计的趋势。
扑克牌时风向标文化
印刷精美的内部刊物预先设计的概念副本,反映了企业文化。展览将成为一个创纪录称为“世界”的商业杂志。在这方面,关威有一面镜子的独特理解,他说:“我们对公司品牌信誉的重点,采取不同的方法,在总体战略,以扩大商业信誉。例如,我们成立这个公司手册,就是要做好时尚杂志的创造力和企业的概念,直接提供给消费者之前,我们以新的思维方法和手段进行自我包装’。我们自己的编辑,自我内部信息,材料库,并通过市场调查,确定杂志应提供读者通过“世界”。让读者知道,我们的企业理念,设计方法,是领导和充分的现代意识,艺术是到门的设计里集成。“
”我们的目标是使在同一时间成为我们的产品,设备,化妆品等时尚产品,如流行趋势发布,成为领先的叶片设计木门。让人民感到我们的业务是一款时尚,功能强大的企业。使用本出版物为确保消费者认知,这扇门的历史,知识和文化内容的木门。“
当然,不是一件容易的塑造品牌。任何品牌的成功需要支付难以想象的困难。 “品牌,都遇到了永恒的追求行动。”管为京表示,“这条道路,我们就一定能够成为好,成为坚强!”
Run-Cheng Guan Wei Chong Chin mirror: Run into a brand initiatives in pursuit of eternal
Files: Guan Wei Jing, Guangdong Run into Chuangzhan Wood Industry Co., Ltd. General Manager of Marketing Center.
Quotations: brand, run into initiatives in the eternal pursuit.
a door closed, cut off the two worlds. After the door is a kind of world, unknown only to judge from the door. Antique carved wooden doors, Tim a culture thick with elegant, the hosts must have a refined home? Possess the most able to represent the era of cutting-edge combination of Steel-wood, must be concerned about the trend, walking in the forefront of the times the fashion of youth, right? Select the green door industry, and its focus on the owner is a healthy lifestyle, right?
Now, the door is not just an identity, a status symbol, it is natural to us of personal taste … …
Chuangzhan Run into the wooden doors is to be able to make people understand “the story of “the door, and she also has a wooden door is the nickname of”南慕capacity. “
run into is how to get initiatives in “the South’s dominant martial arts” in place, “Brand Around the World,” the reporter decided to go to their headquarters in the South China Sea, Guangdong Foshan temple.
to enhance the quality of endless
Xiwu about the “outside the train bones skin, with breath training”, the “breath” is the quality of the product. As the wooden doors are more than a link from many processes processing products, processing technology, therefore a professional is essential. Journalist in order to allow a more intuitive understanding of the wooden doors of the production process, Guangdong Run into Chuangzhan Wood Industry Co., Ltd. General Manager of Marketing Center Guan Wei led the reporters came to mirror their production workshop. Journalist side walk, while listening to the introduction of Guan Wei Mirror: “In order to ensure stable quality wooden doors, durable, and we are all direct procurement of raw materials for their own processing of solid wood billets, first for some time after natural drying, then the mandatory high-temperature dehumidification drying treatment, bringing them fully into the cellar after the cooling, so that the natural characteristics of wood to restore health, reduce deformation, cracking, to ensure that the moisture content remained at 8% -12%. “Guan Wei, pointing mirror is busy workers, went on to say : “The timber will be disposed to enter this shop, then to refer to vertical joints and horizontal fight wide, surface mount technology and other valuable veneer.” these processes of internal filler material makes reasonable structure, in line with the principle of mechanical stress offset to ensure that Run Show wooden doors into a different environment can adapt the appearance of deformation consistent with the “China wood door industry standards”, subject to the provisions.
Guan Wei followed the footsteps of a mirror, the reporter saw the wooden doors of the initial molding process after hot-pressing molding, solid wood edge banding machine Edge was, was sanding machine polished bright, and ensuring the smooth wooden doors , strong and beautiful. Journalist surprised to find that this workshop despite the ongoing processing of wood products, but did not imagine that the wood chips flying scenes, Guan Wei’s remarks mirror solved Journalist doubts, He said: “Our company invested a large amount of funds to improve the working environment for the workers. production of wood chips and other contaminants have been fan go out, you watch the periphery of the workshop has filled a row of water drains, which are used to discharge used sawdust. “
< br> Then came the paint shop, Guan Wei Jing said: “Let light does not shine, the look is the main living painter. some small businesses to reduce costs for regular use of low-grade paint, but also greatly reduced the amount of paint , jerry-building, the consequences of doing so is to use some time off after the paint will change color. and we all wooden coat sprayed 4 times and finish times 2, 1 Paints times, but every once spray paint and paint on the time interval the amount of have strict requirements. “Nevertheless, in order to ensure that the wooden doors of the wear-resistant, aesthetic and environmental requirements. Journalist
forget what a rough, wooden door through a wood processing, drying, cooling, hot-press molding, decorative paint and many other processes to the finished product, the normal production cycle required 20-25 days.
brand business card
Nanhai Run into Chuangzhan Wood Industry Co., Ltd. is located in Nanhai, Foshan, Guangdong Province Xiqiao Science and Technology Industrial Park, is a design, development and production in a body specialized production wooden doors and other interior decoration products supporting large-scale modern enterprises, under the new Foshan Run into enterprise groups. Now has more than 80 modernization Woodworking Machinery (Taiwan) sets an annual production capacity of more than 30 million pieces (sets).
current door has more than 300 varieties, with independent intellectual property rights of patented products has reached more than 80 kinds, and its course several times Product Series door sales boom set off by the peer as a model of inventive .
through scientific, rigorous, persistent efforts, the company in 2002 passed the ISO9001 international quality standard system certification. In 2004, enterprises will be able to “Shou contract re-credit enterprise”, “Product Quality Trustworthy Enterprise”, “international brand” “AAA + grade China Quality Credit Enterprise” China Construction tendering and procurement, “the focus of promotional products” “China’s use of green materials business sign “and so on and honor.
door has the soul are
练好the “gas”, how to make their own “fine bone Paper to” a higher level then. Guan Wei mirror the innovation as a practice “外功” and “Secrets.” He said: “If time is 8-10 years back, people used wooden doors are also decorated chef in the completion of renovation when the remaining months大芯板paste skin, brush painting, will dress on the line.” However, Now the production of such an on-site, on-site installation of wooden doors in the pursuit of quality of life of people in basically the market.
“This’ churning ‘manual-style wooden doors outdated, consumers are seeking fashion, environmentally friendly, practical, accurate and with the cultural charm of the wooden doors.” Guan Wei told reporters this mirror, ” This is also for us a higher demand, we have to be innovative. “
run into initiatives in the beginning of production are P series, the most common door in sales over a period of time and found that did not yield a profit, they decided to open a new path in the door to find the appearance of innovation, the company is therefore recruited to join the talented people with innovative ideas and talent to reach the first peak. “In the development of new products, we found that the designers did not have a theme different functions can show the door, giving us the feeling is very casual. Then do not have a language for these door has become so vivid and coherent ? so we developed a package door, and have achieved a breakthrough success. Therefore, we will design firm down the road. “Guan Wei mirror door talking about his package would be endless. Picked him open the speaker, so that reporters run into a hit play to listen to the wooden doors of the musical exhibition. “… … Snow White and her prince lived a life of happiness Happiness.” Paragraph on the Snow White fairy tale journalists come to the minds of a snow-white and very Aura door.
“We believe that each door has a unique soul, and carries a wealth of humanities information. Therefore, we have entrusted to each set of door a beautiful name, but also represents a string of stories.” clearance Say Wei mirror. Run into Chuangzhan innovative style wooden doors, door does not rigidly adhere to the protection function, but also into a kind of emotional function, the product as a “home language symbols.” Likely to come from the sculpture, totem, action, landscape, design inspired by poetry, and even a kind of emotion, will be two-dimensional plane from the door, extending to the three-dimensional space design style wooden doors of the design space much wider. Initiatives in the run into the wooden doors behind or amazing, or aggressive, or avant-garde, or unruly, or personality, or festive style and background story, character and content of the wooden door is located.
“Now, make the brand has good products just is not enough, we must also have good packaging.” Guan Wei Jing said, “we must first set up the integration of the image store design, more than 300 stores nationwide unified appearance for customers from the decorative and elegant wooden doors design environment to feel comfortable will bring them a comfortable living environment, so run into a higher level exhibition brand image. store sales climbed rapidly accelerated store profit rate, a large number of materials have been regarded as a model shop in the city. “
in Guan Wei mirror business philosophy, there is a quite innovative so proud of him, and that is brand innovation activities. Run into initiatives in the industry held the first conference of the wooden doors trends to sound, light, expression, etc. Items Product design inspiration, cultural, and display products, brands the unique nature of cultural products people will be invited to real estate development units, decoration companies, consumer representatives, will seize the door of the design idea of a hot spot to introduce consumers to allow the door of the species, know the business brand. To open the wooden doors of industry to promote brands and products of new ideas and promoted the original wooden doors design trend.
playing card when the wind vane culture
exquisitely printed copies of a design concept in advance of internal publications, reflects a corporate culture. The exhibition will run into a record called “world” business magazine. In this regard, Guan Wei has a unique understanding of a mirror, he said: “Our company focus on brand reputation, to take different approach in general, strategies to expand business reputation. For example, we founded this company manuals, is to do a fashion magazine creativity and the concept of the enterprise directly to the consumer before we adopt new thinking and ways and means to carry out ’self-packaging’. our own editors, self-collection of internal information, material, and through market research to determine what magazines should provide readers with . through the “world” to allow readers to know that our corporate philosophy, design approach is a leading and full of modern consciousness, the arts are integrated into the design of door-ri. “
” Our vision is to make our products become At the same time, equipment, cosmetics and other fashion goods, like fashion trends released, becoming the wooden doors leading vane design. allow people to feel our business is a stylish and powerful businesses. use this publication to ensure that consumers are cognitive, that door’s history, the wooden doors of knowledge and cultural content. “
Of course, not an easy shape the brand. The success of any brand are required to pay unimaginable hardships. “Brand, are run into initiatives in the eternal pursuit.” Guan Wei Jing said, “this road, we will certainly be able to become good, become strong!” (07-7-11)
Tags: door, doors, run, wooden