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泉州企业参与的浴室配件该行业的部分将揭示的新趋势

高端陶瓷卫生洁具新品牌国内市场已经取得的情况正在发生变化，最近在厦门举行，中国建筑陶瓷和卫生洁具浴室协会科配件的年度报告，卫生陶瓷将与国外品牌的浴室柜，竞争高端陶瓷卫生洁具的国内市场。据称包含超过泉州企业，包括龙头企业共同制定更多的国家旅游局的信，以获得政策支持。

这从每年总的大公司，包括上海鹭集团，辉煌集团，中集团，泉州裕企业也参加了会见国内生产几十个行业。

与会者透露，两年度会议上达成的共识：我希望，该协会将努力说服国家旅游局公布的卫浴产品进入许可证的五星级酒店，所有的企业应努力说服正在装修的酒店使用国内卫生陶瓷产品。

布局，加强海外品牌

2000年的第二次世界大战后牌卫生陶瓷，日用陶瓷的企业认识到品牌的重要性和文化开始大力推进品牌建设，一方面，生产线，改造又积极吸收先进的技术，人才招聘，进入国际市场。

海外也增强了中国品牌的营销活动，并采取各种措施抢占中档产品市场占有率。作为美标，东陶机器，科勒，英陶等国际炒家，不仅运至国内市场的产品，也是内地投资建厂，实现本地化生产和销售这种以减少国内产品低生产成本造成的威胁。

据称，美标，科勒甚至在泉州南安有贴牌加工合作企业。

这个行业的改组，在国内卫生方阵诞生的知名品牌，其中包括上海泉州南安达琵鹭，宏伟，中玉9畜牧业，但不会改变国内高端市场占的事实高利润的高端市场，仍然是在美标，科勒，东陶机器，如国际力量的手中法恩莎品牌企业手中。

“作为卖点的文化是最后卫浴行业的热门话题。品牌文化需要。没有文化产品并不可行，价值不高。”科勒的有关负责人说：“从产品销售到销售的中国文化变革的陶瓷产品是最终的出路。”美国标准有关负责人也表示，产品同质化竞争日益激烈的今天，比品牌，比价格，比质量，比服务将会更全面和详细。国内紧急

大发起了行业的年度会议为高端企业市场的国内卫生陶瓷发现并非偶然，事实上，近年来，国内一些企业已经推出了高端市场欧盟。

卫生行业的唯一一家上市公司在重庆四维瓷业等，推出了九现代化隧道窑和梭式窑三个组成了一个450多万高中配置卫生陶瓷，业界关注的年产量。其在高端卫浴市场细分定位的品牌-金四维，但在短短的两年时间对10％的国内市场和出口的高，在欧美高端产品为主流市场的大量份额。

东鹏，鹰，新中源也通过各种手段，采取从大到强，内外开花的战略，积极参加国外品牌在高端市场份额的，占领了国内市场同时积极扩大出口，提高竞争力。

斯蒂芬企业勇敢迎接挑战

2006年，铜，锌和其他原材料价格上涨，南安水暖行业所面临前所未有的挑战。达路上海，泉州等光辉企业借此机会开拓新的市场空间浴室：在卫生陶瓷生产线的投资扩张，已经改变了只金属生产，挖掘现状，实现水暖一体化和卫浴产品，逐步与国外品牌产品供应线模式。

二千○七年1 8日举行了辉煌水暖年度营销论坛。集团董事长王建业荣耀，将在今年投入，卫生陶瓷的辉煌，进入高端产品的集成，以创建一个在2015年上市，成为2010年中国国际竞争力的品牌“世界名牌。”上海路

达投资去年超过5000亿元，安装第一陶瓷生产线，载于卫生陶瓷领域的脚下，实现了水暖配件生产一体化。据我所知，在一个龙头企业，如建筑，数量，还计划生产陶瓷产品。奥运商机

巧妙利用
实现在同一时间的水暖配件生产一体化
，国内企业也在试图利用即将在北京举行2008年奥运会，提高品牌形象。辉煌水暖最近成立了一个在北京销售分公司，这是第一次中国的管道企业进入资本“阵营”，在北中国和东北市场的大规模进攻，并通过奥运营销战略，在全国各地辐射，在与国际品牌同台。

事实上，包括辉煌，其中，以及在玉，卢上海达，九牧，如品牌的中国首批称号名水管泉州重要的企业以不同的方式发挥奥运营销许可证。王建业

是中国水暖机械制造设备，产品开发，在国际高端产品生产的生产技术力量，对奥运会实施北上辉煌的营销，是利用2008年奥运会赛事举办北京的机会，管道行业，以进一步改善中国的国际形象，民族品牌。

专家

确保公司业绩在中国卫浴陶瓷洁具科协会常务副秘书长王伟管道业进入陶瓷生产，实现水暖洁具产品一体化是对官方凶猛国际品牌竞争，并建立一个管道在中国的表现真正的品牌名称。

“科勒，美标和其他国际品牌产品，包括陶瓷，中国水暖与世界著名的竞争，获得卫生陶瓷是必然的趋势。”中国陶瓷洁具浴室分会主席假设缪斌。
到景德镇陶瓷巨头

邮政查询水暖和陶瓷正在增加衔接渠道。今年5月，广东东鹏陶瓷集团凤城1400000000江西的投资，广东新中原陶瓷集团8亿元投资江西后，高安全性，今年六月，广东佛山陶瓷有限公司金也花10000000000在景德镇陶瓷生产基地建设项目。因此，国内建筑陶瓷巨头在江西的投资将近4亿元。

认为这个行业，这意味着在江西景德镇的陶瓷行业的主要基地，开始了真正的转变。景德镇最大的地方

建筑陶瓷企业“陶瓷鹏飞”欧阳寿阳主席评论说，随着景德镇三个地方建筑陶瓷只有一个，建筑陶瓷巨头外国人入境，但给他们一定的压力，但竞争也有利于增长一起。同时，更重要的是，建筑陶瓷蛋糕做大，有利于在瓷在江西景德镇和重组。

“千年瓷都”几乎是过去20年来仅景德镇陶瓷艺术的单打世界，错过了建筑陶瓷，工业陶瓷，以换取经济的出现，是一个极好的机会，陶瓷产量远远落后于广东佛山，潮州，福建和南京，山东淄博等地。 2004年，景德镇“瓷器”，在权力下放的标题，也引起很大的风波。江西高安全性，因为原材料优势，丰城曾试图发展建筑陶瓷行业发展，但未能取得大的规模。
的建筑陶瓷，工业陶瓷
瓷形成核心竞争力，近年来一直是江西的要求。然而，江西景德镇和投资企业，这是令人尴尬的被罚下场他们变成竞争对手。

“这是采摘，”一些专家认为。江西省工业转型所需资金“，并在资金从何而来并不重要。”江西省外商投资企业除了原材料，地理优势，有国内唯一的一陶瓷学院，布局江西可以更方便地使用高品质和丰富的人力资源。同时，江西厚厚的陶瓷文化，景德镇的国际声誉，有利于提高企业品牌。

New trends: Quanzhou bathroom will challenge high-end brand market

Quanzhou enterprises take part in a number of bathroom accessories in the industry will reveal the new trends

domestic market for high-end ceramic sanitary fresh brand has made the situation is changing, recently held in Xiamen, China Building Ceramic and Sanitary Ware Bathroom Association Branch annual reports accessories, sanitary ceramics will be made with foreign brand bathroom counter, compete for high-end ceramic sanitary domestic market. Allegedly contains more than Quanzhou enterprises, including leading enterprises jointly prepare a letter to the National Tourism Administration in order to obtain policy support.

this industry from the annual total domestic production of dozens of major companies, including Shanghai Heron Group, brilliant Group, Medium Group, Quanzhou yu enterprises also take part in the meeting.

participants revealed that the annual meeting of the two consensus reached: I hope that the Association will work to convince the National Tourism Administration made public sanitary products to enter the permit-star hotel; all enterprises should strive to convince the hotel is being renovated using Domestic sanitary ceramic products.

layout intensify overseas brand

2000 years after World War II brand sanitary ceramics, domestic ceramics enterprises recognize the importance of brand and culture began to vigorously promote the brand-building, on the one hand, transformation of production lines, another actively absorb advanced technology, the recruitment of personnel, access to international markets.

overseas also enhanced the brand’s marketing efforts in China and to take various measures to occupy the mid-range product market share. Such as American Standard, TOTO, Kohler, British pottery and other international speculators, not only the product shipped to the domestic market, also the Mainland to invest and build factories to realize the localization of production and sales in order to reduce the domestic products of their low production costs caused by threat.

alleged that American Standard, Kohler and even in Quanzhou Nanan has OEM processing cooperative enterprise.

this industry reshuffle, the birth of the famous brand in domestic sanitary phalanx, including the Shanghai Quanzhou Nanan Tatsu spoonbills, magnificent, Zhong-Yu and nine animal husbandry, but does not alter the domestic high-end market accounted for the fact that high profitable high-end market, is still in the hands of the American Standard, Kohler, TOTO,法恩莎brand enterprises such as the hands of international strength.

“culture as a selling point is the last bathroom industry hot topic. brand culture required. there is no cultural products are not viable, the value is not high.” Kohler relevant responsible person said: ” Chinese ceramic products sold from the sale of products to a cultural change is the ultimate way to go. “American standard-related charge also indicated that the product homogenization increasingly competitive today, than the brand, than the price than quality, than the service will be will be more comprehensive and detailed. Domestic Emergency

big initiated at the annual meeting of the industry revealed For domestic sanitary ceramics for high-end enterprise market is not groundless, in fact, in recent years, some domestic enterprises have already launched high-end market to the EU.

sanitary industries such as the only listed company in Chongqing四维瓷业, launched nine modernization tunnel kiln and shuttle kiln three formed an annual output of 4.5 million high school profile hygiene ceramics, industry attention. Its targeted at the high-end bath market segmentation based brands - gold four-dimensional, but in just two years accounted for 10% share of the domestic and export a large number of high-end products in Europe and America as the mainstream market.

Dongpeng, Eagle, the new Medium source also through various means, to take from the big to strong, both within and outside the flowering strategy, actively compete in the domestic market occupied by foreign brands in high-end market share, at the same time actively expanding exports, to enhance competitiveness.

Stephen enterprises meet the challenges courageously

2006, the copper, zinc and other raw materials prices rise, Nanan plumbing industry faced unprecedented challenges. Tatsu Lu Shanghai, Quanzhou and other brilliant enterprises to take this opportunity to open up new market space Bathroom: the expansion of sanitary ceramics production line investment, have changed only the production of metal, tap the status quo, to achieve the integration of Plumbing and Sanitary Ware Products, gradually with foreign brands Product line mode of supply.

2007 years 1 8, held a brilliant Plumbing annual Marketing Forum. Group Chairman Wang Jianye glory that will be invested this year, brilliant bathroom ceramics, integration into the high-end products, to create an internationally competitive brand in China for 2010 listed in 2015 to become “world famous.” Shanghai Lu

Tatsu has invested last year, more than 5000 million to install the first ceramic production line, set foot in the field of sanitary ceramics, realize the integration of the production of plumbing fittings. I understand that in a number of leading enterprises, such as buildings, also plans to produce ceramic products. Olympic opportunities

clever use of

in achieving integration of the production of plumbing fittings at the same time, domestic enterprises are also trying to use is about to be held in Beijing 2008 Olympic Games, enhance their brand image. Brilliant Plumbing has recently set up a sales branch in Beijing, this is the first time China’s plumbing business into the capital “camp”, a large scale offensive in North China and Northeast markets, and through the Olympic marketing strategy, radiation throughout the country, the same stage with international brands.

In fact, including the brilliant, including, as well as in Yu, Lu Shanghai Tatsu, nine, animal husbandry, such as the title of the first batch of Chinese brand-name plumbing Quanzhou leading enterprises have played in different ways Olympic marketing license. Wang Jianye

that China Plumbing mechanical manufacturing equipment, product development, production technology with the production of the strength of the international high-end products, the implementation of the Olympic Games northward brilliant marketing, is to use the 2008 Olympic Games event held in Beijing the opportunity to plumbing industry to further improve the national brand in China’s international image.

experts

sure that corporate performance in China Bathroom Ceramic Sanitary Ware Branch of the Association Deputy Secretary-General Wang Wei, the plumbing industry to enter the ceramic production, and realize the integration of Plumbing and Sanitary Ware Products is the official against ferocious competition of international brands, and plumbing to create a real brand name in China’s performance.

“Kohler, American Standard and other international brand-name products, including ceramic, China Plumbing with the world famous competition, access to sanitary ceramics is an inevitable trend.” China Ceramic Sanitary Ware Bathroom Association Branch Chairman Say缪斌.

into Jingdezhen Ceramic giant

Post inquiry Plumbing and ceramics is increasing convergence channels. In May this year, Guangdong Dongpeng Ceramics Group Fengcheng 1.4 billion investment in Jiangxi, Guangdong New Zhongyuan Ceramics Group 8 billion investment in Jiangxi Province after the high-security, in June, the Guangdong Foshan Ceramic Co., Ltd. Jin also spend 10 billion on construction projects in Jingdezhen ceramics production base. Thus, the domestic construction ceramics giant investment in Jiangxi Province for almost four billion yuan.

think the industry, which means that in Jingdezhen in Jiangxi Province as the main base of the ceramic industry are beginning to real transformation. Jingdezhen, the largest local

building ceramics enterprises “Ceramic Pengfei” Ouyang Shouyang Chairman commented that as Jingdezhen the only one of three local building ceramics, building ceramics giant alien entry although give them a certain pressure, but the competition is also conducive to grow together. At the same time, more importantly, building ceramic cake bigger, in favor of Porcelain in Jingdezhen and Jiangxi restructuring.

“Millennium porcelain are” almost the past two decades alone Jingdezhen Ceramic Art’s singles world, missed out on the construction ceramics, industrial ceramics to win the economic emergence is an excellent opportunity, Porcelain output lags far behind the Guangdong Foshan, Chaozhou, Fujian and Nanjing, Zibo, Shandong and other places. In 2004, Jingdezhen “porcelain,” the title of devolution has also caused a big storm. Jiangxi high security, because raw material advantages Fengcheng once tried to develop the construction ceramics industry, but failed to make a big scale.

by architectural ceramics, industrial ceramics to form core competitiveness of Porcelain, has been in recent years are the demands of Jiangxi. However, to Jingdezhen and Jiangxi investment enterprises, it is sent off embarrassing them into competitors.

“This is the picking,” Some experts think. Of Jiangxi Province, the industrial transformation required funds, “and where the funds come from is not important.” Foreign enterprises in Jiangxi Province in addition to raw materials, geographical advantages, there are domestic only a Ceramic Institute, Jiangxi layout can be more convenient to use high-quality and rich human resources. At the same time, the Jiangxi thick ceramic culture, Jingdezhen’s international reputation is conducive to enhancing the corporate brand. (07-7-11)

Tags: brand, ceramic, ceramics, high