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最近，国务院发展研究中心市场经济研究所陆刃波对记者表示，空调在中国空调业采访的专家面临着许多挑战，国内空调有关政策和标准以及执行业务创新技术，以促进仍处在艰难的适应执行，停滞不前的尴尬。

混乱能源效率水平

2005标志3一年，中国官方的家用电冰箱，房间空调器强制性能源效益标签制度。能源效率标识分为五个，其中最节能的水平，最耗能5。

然而，在执行过程中已经发现，一些制造商的标签，如LG，小天鹅等品牌的假身份证;一些制造商也有终端店面时，通过各种游说策略，促销活动，造成能源效率在四个或五个产品，一流的空气的95％，总销量占空调。 “如果这种情况持续下去，国家实施能源效率的初衷，以促进节能产品的标签将大大减少。”陆刃波不无忧虑。

据了解，国家标准化委员会和国家发展和改革委员会二〇 〇九顷中国的节能空调市场从目前的2点差5分公司准入标准，寻求现有三个准备，四，五强制性的意见能源效率标识的产品淘汰出市场，引入新的能源效率标准，提高门槛，以促进能源开发，节能空调。

“，然而，包括国内一线空调品牌，其中包括许多的空气空调制造商已经推出了新的标准表示关注。”陆刃波分析，“因为这样，制造商将增加30％的成本- 40％的同时，国内企业将提高航空数目对外国能源的空调节能技术和核心设备的依赖。“

频率技术停滞不前

变频空调技术已被空调产业，行业召开了第二次革命。但是，变频空调的市场占有率为9％左右徘徊，并一度处于停顿状态。

最近，变频空调再度成为市场热点。首先，海信在上海成立，以促进区域频率联盟，高调宣称，10年后变频空调将取代定频空调;随后，变频空调据透露，国家标准将推出。但是，无论是海信变频联盟带头的国家标准或草案，带头受一些公司的批评。

“近年来，许多企业将成为变频空调的发展归因于国家标准的缓慢流失的原因，现在开始起草和制定国家标准，大部分企业没有表现出愿意积极参与，部分企业甚至这横加指责。“陆刃波表示。空调不得

健康健康

最近，包括中国中央电视台，包括一系列的国内主流媒体报道空调的“健康”的问题。一贯展示许多机关，空调已成为室内空气的主要来源。在过去的世界环境日，有关专家一致认为，健康的空气性能调节空调，首先应该对自己的体腔有关杀灭细菌，抑制性能。

陆刃波指出，空调的健康性能再次成为空调的新热点。如果空调企业能够抓住这一市场机遇，根据消费需求，在技术创新，提高空调的“健康指数”将增强企业的竞争力，在激烈的市场竞争。

语音信道之间的

最近，空调的和渠道之间的矛盾强烈链调节设备制造商，已成为业界的一个关注的焦点。例如，对于2007年的空调产品，价格，双方发表了不同的声音。 “强链渠道高呼’下来’，并采取切实行动，以降低空气的价格调节，空调企业喊’或’，并通过调整产品结构，增加高端机型试图以提高平均空气空调。“陆刃波分析。

国家和美国部分地区推迟购买价格为新开了一家商店支付的“金融模式”在业界引起很大争议，但由于其规模优势，全国的网络，家用电器，绝大多数供应商只能屈就承诺。

“供应商和渠道，是近年来的矛盾将成为业界的关注，并会影响到大感方向的空气调节在公司决策。，为两种型号渠道的多元化是冲突的产品，但是，多元化的渠道，中国企业的模式出现，以开放的23空调市场肯定是一个拉动力，而且在转型期，企业实现价值的空气调节强大的营销支持。“行业评级。

陆刃波说，中国空调企业受远远低于上述四个矛盾，“但是，无论什么样的矛盾，从辩证分析的角度来看，在一定程度上促进了空气空调的建筑产品技术市场推广取得进展，从而促进空调企业和行业已经成熟。“

Air-conditioning industry is facing difficulties encountered four breakout

Recently, the State Council Development Research Center of Market Economy Institute of the experts interviewed by reporters陆刃波express, air-conditioning industry in China faces many challenges, the domestic air-conditioning business in the relevant policies and standards as well as the implementation of innovative technologies to promote implementation, still in the difficult adaptation, stagnant embarrassment.

energy efficiency level of confusion

2005 logo 3 years on 1, China’s official household refrigerators, room air conditioner a mandatory energy efficiency labeling system. Energy efficiency logo is divided into five, of which the most energy-efficient level, the most energy-consuming 5.

However, in the implementation process has been found, and some manufacturers label false identification, such as LG, brands such as Little Swan; some manufacturers also have stores in the terminal when the promotions through a variety of lobbying strategy, resulting in energy efficiency in four or five Product-class air-conditioning accounts for 95% of the total sales volume. “If this situation persists, National Implement energy efficiency labeling of the original intention to promote energy-saving products will be greatly reduced.”陆刃波not without concern.

It is understood that the National Standardization Committee and the National Development and Reform Commission in 2009 are China’s energy-efficient air-conditioning market access standards from the current five to two companies to seek the views of three existing preparation, four, five mandatory energy efficiency labeling products were eliminated from the market, introduce new energy efficiency standards, by raising the threshold to promote the development of energy-saving air-conditioning.

“, however, including domestic first-line air conditioner brands, including many of the air-conditioning manufacturers have introduced new standards expressed concern.”陆刃波analysis, “because this way, manufacturers will increase the cost of 30 % -40%, at the same time, domestic enterprises will increase the number of air-conditioning on foreign energy-saving technology and the dependence of the core devices. “

frequency technology stagnancy

inverter air-conditioning technology has been air-conditioning industry, the industry called the second revolution. However, inverter air conditioner market share is hovering around 9%, and for a time a standstill.

Recently, inverter air conditioner once again become a hot market. First, Hisense set up in Shanghai to promote regional frequency Union, the high-profile claims that 10 years after the inverter air conditioner will replace the fixed-frequency air-conditioning; Subsequently, inverter air conditioner has been revealed that national standards will be introduced. However, no matter are Hisense Inverter Union take the lead in the establishment of national standards or draft are subject to criticism from some companies.

“In recent years, many enterprises will be the development of inverter air conditioner attributed the reasons for the slow loss of national standards, and now begin to draft national standards and developed, the majority of enterprises did not show willingness to actively participate in, and some enterprises even This unwarranted charges. “陆刃波express. Air conditioning may not be

health health

recently, including China Central Television, including a series of domestic mainstream media reported the air-conditioned “health” problem. Consistent demonstration of many authorities, air-conditioning has become a major source of indoor air. In the past the World Environment Day, the relevant experts agreed that the health properties of air-conditioned air-conditioned first of all should be concerned about their own body cavity to kill bacteria and inhibit performance.

陆刃波pointed out that the health properties of air-conditioning once again become the new hot spot. If air-conditioning businesses to seize this market opportunity, based in consumer demand, in its technical innovation, improve air-conditioned “health index” will enhance the competitiveness of enterprises, and in the fierce market competition.

voice channels between

recently, air-conditioning appliance manufacturers with a strong chain of the contradiction between the channels has become the focus of attention of one of the industry. For example, for 2007 the price of air conditioning products, the two sides issued a different voice. “Strong chain of channel shouted ‘down’, and take concrete actions to bring down prices of air-conditioning; air-conditioning enterprise shout ‘or’, and by adjusting the product structure, increase the high-end models attempt to boost average air-conditioning.”陆刃波analysis.

States and parts of the United States to delay the purchase price paid for the new store opened a “financial model” aroused much controversy in the industry, but because of its national network of the size advantage, the vast majority of home appliances suppliers can only commit themselves to condescend.

“suppliers and channels are the contradictions in recent years will be the industry’s concerns, and will affect the direction of air-conditioning in corporate decision-making. from the large sense, the diversification of channels for both models are conflicts product; however, the emergence of diversified channels model for China’s enterprises to open 23 air-conditioning market is definitely a pulling power, but also in transition, enterprises realize the value of air-conditioning strong marketing support. “industry rating.

陆刃波said that the Chinese air-conditioning businesses are subject to far more than the above-mentioned contradictions four, “but, no matter what kind of contradictions, from the perspective of dialectical analysis, were to some extent promoted the air-conditioning Product technology from architecture to marketing progress, thus contributing to air-conditioning business and industry ripe. ” (07-7-11)

Tags: air, conditioning, energy, industry